We are listeners, planners, builders and dreamers respected for our skillful expertise in the D2C approach to brand advertising

LifeBrands D2C (LBD2C) was founded to help entrepreneurs realize their dreams by telling their stories in a way that’s relatable, accountable and compelling. Our D2C model has helped many companies successfully navigate today’s everchanging marketplace while focusing on the single most important relationship a company will ever have, the relationship with its customer. Developing and nurturing that affinity is what allows our clients to dominate in brand recognition and sales.

Over the last 25 years, LBD2C has evolved into a growth company focusing on areas that deliver real-time revenue for our clients through distribution channels such as Amazon, digital and home shopping, in addition to traditional drivers like television, radio and out-of-home advertising.

LBD2C is a respected leader in this space, expertly harnessing the power of direct response marketing so entrepreneurs can compete with industry giants by generating immediate revenue – all while building brands and lasting customer relationships. Essentially, we help dreamers dream even bigger.

Planning Idea Strategy Success

Whether you’re a large national brand or looking to become one, you owe it to your company to learn what LifeBrands D2C can do for you.

Meet Our Team

Mark Jones

The Rainmaker

President & CEO, LBD2C
Based in the Lower 48

Mark practically grew up in the D2C business, working with iconic name-making, record-breaking brands like Billy Blanks Tae Bo, while harnessing TV’s intense ever-changing capability and mastering the formulas behind it. He has honed an expertise in every facet of direct-to-consumer marketing: from relying on well-groomed instincts that turned underdogs into best-in-show, to creative direction and the right calls-to-action that helped brands like ZeroWater® dominate the competition, to writing audio reticular jingles in the shower (ones you find yourself singing along to), to working side-by-side to help Mike Lindell build MyPillow® into the fastest growing sleep company in the country. Mark touches all of it, and all the while leading his team with solid vision and ultimate responsibility.

Mark may not mention this, but his team members will; he cares deeply about his people, his clients and their businesses. He’s a paying customer of every brand LBD2C represents, and prides himself on working exclusively with brands he loves and uses. What Mark will tell you is that in order to stay relevant you must adapt to your client’s needs. Hence, the partnership with Impact® to create one of the most robust analytics programs on the planet, the addition of a Las Vegas office in 2018, and the creation of LifeBrands Marketplace, which specializes in Amazon. That’s why Mark’s office is wherever clients need it to be.

One Word: FUN

Mark Jones, LifeBrands

Jeff Fischer

The Grown Up In Charge

Based in Central California

Jeff truly enjoys working with the LBD2C family and leading by example. He grew up in the heart of the Silicon Valley and moved to the San Luis Obispo area to help start LifeBrands in 2009 with Mark Jones. “We had a blank sheet of paper and we were aligned in our belief that we could create a company that treats its people and its clients really well. Like family, actually.” Jeff’s direct response experience goes back to direct mail and telemarketing in the late 1970’s. His unique contribution is to know more about marketing than most finance people, and more about finance than most marketing people – all to ensure that both the numbers and the marketing ideas work in tandem for clients.


Jeff Fischer, LifeBrands

Lisa Mount

The Backstop

VP of Media Division, LBD2C
Based in
Greater Philadelphia, PA

Lisa is a consummate media buying and placement master, energized by piecing a puzzle that helps clients achieve success time and again. She humbly yet passionately remembers the “I’ve fallen, and I can’t get up” campaign for LifeCall® Medic Alert. That appetite for strategy doesn’t ever dissipate, it just changes shape in product or service. Lisa loves being part of a team that shares her passion for media tactics and an expertise for “the mix” that helps convert audience members into purchasing customers for LBD2C clients. “People used to think my dual college majors in Math and French were a weird combination. I see the complement in media much the same way – it’s thrilling to understand and architect the intersection of formula and culture.”


Lisa Mount, LifeBrands

Rick Griswold

Renaissance Man

VP of Data Analytics, LBD2C
Based in Las Vegas, NV

Rick is driven by data and the smart campaigning it delivers. He spearheads collection, organization and analysis of intel and utilizes it to direct campaign optimization for LBD2C clients on a daily – and sometimes hourly— basis.  Being on the ground level of the MyPillow® success story, Rick recalls the very first meeting that took place inside a warehouse in rural Minnesota while sitting around a plastic table. He knows first-hand how building a tracking system for strategic data points allows LBD2C to do more of what works and allows clients to grow exponentially. “Media’s not too dissimilar from my biology undergrad major: we hypothesize, test, analyze and tweak . . . until we get it perfect.” Pretty much like Rick’s golf game (scratch!)


Rick Griswold, LifeBrands

Jacob Cooley

King of the Amazon

President, LifeBrands Marketplace, Inc.
Based in Las Vegas, NV

From copywriter to director of marketing within four years of his first position, Jacob’s strategic planning blazed a path in leadership roles before co-building an Amazon-focused subsidiary of LBD2C with Mark Jones. At LifeBrands Marketplace (LBM), Jacob takes responsibility of the overall strategy for clients, working to accelerate their Amazon presence as well as directly overseeing the SEO & paid advertising of their products on the platform. Jacob received his bachelor’s degree from Saginaw Valley State University with a major in Marketing and minor in Entrepreneurship (and some might say a second minor in Vikings football). “What a charge to help start this company and watch it ignite!”


Jacob Cooley, LifeBrands

Dave Dimatteo

The Encyclopedia

VP/Digital Media & Client Services, LBD2C
Based in
Greater Philadelphia, PA

Dave has spent more than two decades in the business/direct-to-consumer (B2C/D2C) lead generation and consumer product industries. He is a performance-based marketer that drives consumer engagement through cutting-edge marketing/media strategies and creative messaging, which provides LBD2C clients with expert insights and sound guidance for winning campaigns. With an entrepreneurial spirit and drive, Dave has led the development, cultivation, and execution for launching some of the most successful, recent “As Seen on TV” consumer products such as: Socket Shelf, Clever Cutter, Juggle Bubbles, Wax Vac, Hover Cover & Cat’s Meow. Though a hometown, Philadelphia guy when it comes to sports teams, Dave equally loves traveling the country and the world with his family, having visited three continents to date and crossed the Arctic Circle!


Dave DiMatteo, LifeBrands

John Rizzo


VP/Executive Producer, LBD2C
Based in Greater Philadelphia, PA

Nearly every beloved celeb seen on QVC considers John a friend. He’s earned their trust during his 20-year tenure as a producer at the iconic home shopping network where he logged over 30,000 hours in live television production and, even more impressive, John’s shows generated over $5 billion in revenue! With a robust understanding of D2C, John provides LBD2C clients with critical experience in creative content and multi-platform sales strategies. His earlier resume boasts producing the first-ever SPANX® airing as well as having been an original producer of the Blue Man Group. He also produced the feature film, The Mighty Macs. Additionally, John was a talent agent at International Creative Management where he represented A-list actors and directors. Clearly, John’s a tough act to follow, on and off the golf course.


John Rizzo, LifeBrands

Bob Needham


VP/Strategic Partnerships, LBD2C
Based in Omaha, NE

As a rule, Bob lives by the “3 Ps”: Persistence, Patience and Perseverance. While they’ve all paid off, it’s the first P that helped land the Tommy John account. Bob spent three years cultivating a relationship that resulted in a rewarding and mutually beneficial partnership between the online-born-brand and LBD2C, who successfully took Tommy John to national TV. Similar to his passion for rock and roll and the Chicago Bears, Bob derives a great deal of satisfaction and pleasure watching his relationship-building and great-listening abilities transform customers into partners, strategy into game plans, and words and concepts into orchestrated campaigns. Seasoned in sales, Bob spent a decade in the call center industry where he realized that relationships are best built not by forcing solutions, but instead by helping to solve problems collaboratively.


Bob Needham, LifeBrands

Ashlee Seawell

The Enforcer

Controller, LBD2C
Based in Central California

Serving an integral behind-the-scenes role at LifeBrands D2C, Ashlee Seawell helps ensure that policies and agreements are in place and in line for both LBD2C and its clients. Keeping these important elements in check while monitoring financials helps LBD2C fulfill its promise of accountability. Though Ashlee jokingly admits she sometimes plays the role of the office “buzzkill,” her teammates will admit they’re grateful for her keen eye and execution of critical contracts and accounting. Ashlee credits her work ethic with putting herself through California Polytechnic State University where she earned a Bachelor of Science in Business. She credits her juggling skills to toddler, Jaxon. 



What Can LifeBrands D2C do for you?



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