WHEN EXPERIENCE MATTERS MOST:
A PERFORMANCE DRIVEN MEDIA BUYING STRATEGY
When you partner with LBD2C, you’ll be working with the best in the business: a seasoned team of execs, each with a few decades or more of remnant media buying experience and solid relationships, unafraid to roll up our sleeves for strategic local spends when it makes sense. An average week includes ad placements for our diverse client group on no less than 1,500 stations at a time nationwide, and we love it!
Our tried-and-true approach is dictated by data. Quite simply, our focus on campaign growth is:
- Measurable, and
Armed with the actionable marketing intelligence from our proprietary data analytics platform, which tracks the path to purchase from offline to online, our team goes to work leveraging our buying power and relationships across all channels to ensure maximum efficiency, engagement, and market share.
“Linear TV is still the most powerful driver on the planet.”
-Lisa Mount, LBD2C VP Media Division