LifeBrands Marketplace, Inc. (LBM), a subsidiary of LifeBrands D2C, is a full-service agency that helps realize a brand’s potential on Amazon through marketing, data analytics, innovative strategy and comprehensive account management. With over a decade of marketplace experience under our belts, LBM works exclusively with direct response clients to combine the power of D2C with the evolution of Amazon to create an unprecedented growth strategy.
With over 50% of all product searches starting on Amazon.com, being on Amazon is not only warranted, it is essential to a brand’s overall success. The principle method to winning on Amazon is to maximize discoverability while increasing conversion rate. When browsing for products online, most customers start with the search bar. Our specialized team builds advanced, high-converting product detail pages with SEO-rich content that adheres to clients’ brand guidelines, maximizing the digital real estate on the platform.
Success often comes down to the numbers and at LBM, we are driven by statistics. We report monthly on vital KPIs to keep our finger on the pulse of clients’ brands, creating clarity and transparency into the impact of Amazon optimization.
From pay-per-click (PPC) to cost-per-thousand (CPM) to strategic discounts, Amazon has created a variety of marketing tools that can be utilized in maximizing revenue and search position on the platform. We work with our clients to develop and implement the optimal on-channel marketing strategy for their brand.
LBM’s Marketing and Advertising Services Include:
LBM builds the roadmap and executes on copy, photography, tone, price, and customer service to provide a consistent look & feel for our clients’ brands, maximizing their Amazon footprint and profitability.